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Top 10 Marketing Tricks People Fall For


2) “Get a Free iPad (or Gift Card, TV, etc)”

What It Is A flashing banner on a website, or possibly an email, will tell you that you’re eligible to receive a free iPad (or other similarly desirable and expensive product). All you have to do is register and answer a few questions.

How It Works and Why It’s a Trick – This is really a ploy to get you to provide personal information (your name, phone number, email address, home address, what types of products or services you may be in the market for) and then to sell that information to hundreds marketers who will endlessly bombard you with emails and phone calls.

This isn’t illegal because there is technically a way to get the “free” product they’re offering. But you may need to subscribe to 10 magazines, sign up for DirectTV, get an ADT alarm system installed and switch auto insurance companies, just to get your “free” gift.

How To Protect Yourself As they say, if it sounds too good to be true, it probably is, and in this case it certainly is. Ask yourself, can companies really afford to go handing out thousands of $600 iPads to everyone that fills out a form? Of course they can’t. Just ignore these offers. If you really want the “free” product that badly, it’s cheaper to just go out and buy it.

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